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Debra Cerda

Hi, I'm Debra Cerda. Welcome to my profile!

Specialties: Technical assistance, regulatory guidance, compliance determination with Safe Drinking Water Act and its amendments, groundwater technology, brewing chemistry, drinking water quality analysis and treatment, training, water operations, web design and support, accessibility standards, social media engagement and strategy; volunteer recruitment, coordination, and management; film reviews; writing and editing.

Debra Cerda's Background

Debra Cerda's Experience

Director of Promotions and Community Relations at North by Northwest Restaurant & Brewery

November 2011 - April 2013

Support the annual strategic vision and plan for NXNW Restaurant and Brewery (NXNW) and Red's Porch communications work that aligns with its organizational mission, values, strategy, and current priorities. o Manage web site content o Manage and support an online marketing and social media strategy o Organize and support special events o Establish and support community partnerships o Provide beer-related training for internal staff, especially on local, state, and national beer culture as well as current state legislative issues pertaining to craft beer

Austin Craft Beer Examiner at Examiner.com

September 2009 - July 2012

Independent Contractor and contributor to Examiner.com

Drinking Water Quality Specialist at Texas Commission on Environmental Quality

December 2001 - December 2011

provide technical assistance to public water systems throughout the state of Texas, to ensure compliance with the drinking water standards, primarily chemical monitoring. Determine compliance for the Consumer Confidence Report (CCR), Nitrate/Nitrite and Disinfection Byproducts programs, assist PWS representatives with implementation and optimization of disinfection treatment to reduce disinfection byproducts and nitrification issues. Other hats: -- external web page development and support of the Public Drinking Water Section pages, using content management systems including Plone and Byline CMS as well as develop in Dreamweaver. -- intranet web developer for Water Supply Division - Committee chair of the Office of Water Deputy Advisory Committee -- OW DAC online newsletter editor, create and use HTML, XHTML, and CSS. - accessibility standards advocate, and member of the agency's Accessibility Coordination Group -- past Texas representative on the U.S. EPA's Drinking Water Academy Advisory Board -- review data and prepare reports for EPA, management, legislative representatives, media, regulated community, and the general public. -- act as enforcement liaison in implementing the agency's Enforcement Response Policy (ERP)

Community Outreach Director at Texas Beer Freedom

February 2011 - June 2011

foster community involvement in critical craft beer-related legislation in Texas engage craft beer supporters through social media recruit and coordinate volunteers for TBF fundraising and public awareness event created TBF web site

Owner at Eyes Up Here Productions

December 2006 - June 2009

currently in pre-production for a documentary film. My film project focuses on homeless veterans in the Austin community. I am also working towards contributing to the Veterans History Project, A project of the American Folklife Center of the Library of Congress.

Producer at Public Access Community Television

October 2006 - October 2007

videographer, director, film editor, producer

Special Venues Crew Chief at SXSW

January 2003 - March 2007

schedule and manage volunteer crew for duration of festival, line management, crowd control at film premieres and music venues.

TourWatch 2005 Volunteer Coordinator at Austin Podcasting Network

June 2005 - July 2005

The Austin Podcasting Network is the official host of TourWatch 2005. TourWatch 2005, a podcasting event party, is being held at Central Market at 4001 N. Lamar Blvd from July 1 though July 24. Live broadcast of the Tour de France and all-day viewing. On select dates come learn to podcast, meet special guests, hear live music and get the inside scoop on the Tour, cycling, the Lance Armstrong Foundation and Live Strong. I was responsible for recruiting volunteers to assist with the broadcast viewing, videotape and podcast interviews, and site logistics.

Volunteer Coordinator at Tour Watch 2005

2005 - 2005

recruit and coordinate volunteers for Tour de France daily watch viewings

Program Leader at Girlstart

September 2002 - May 2004

As a program leader, I led middle school girls at Webb Middle School in Girlstart's after school program, called Club Girlstart. These programs are an integrated series of weekly after-school lessons and community-based technology experiences created especially for girls in the 5th through 8th grades and offered at targeted Austin area schools serving high minority, low income populations. The Club Girlstart activities, based on grade-appropriate Texas Essential Knowledge and Skills (TEKS) requirements, are designed to increase girls' confidence in math, science, engineering and technology and encourage them to pursue higher education and careers in these subjects. Topics explored include environmental engineering, statistics, pre-algebra, fractions, algorithms, cryptography, binary numbers, how computer viruses spread exponentially, and creating web pages using HTML.

Water Systems Operations and Maintenance Technician at City of Austin

May 2000 - December 2001

As Class C Surfacewater Operator: -- Collect samples, complete chemical tests and calculate chemical dosages calculations, and perform process quality control testing. -- Analyze, calculate, interpret data and prepare daily reports. onduct periodic checks of water pumping operational equipment. Monitor flow and pressure rates. -- Operate and monitor instrument control panels. Calibrate, adjust, maintain and repair treatment and pumping equipment and facilities.

Environmental Field Technician at City of Austin

May 1998 - May 2000

For the Environmental Resource Management Team in the Watershed Protection Department: Perform chemical, biological and physical testing and classification. Interpret water quality, flow and biological data. Operate and calibrate field and lab testing equipment. Conduct training in sampling and analysis. Organize and prepare reports and memos based on data evaluation. Operate boat for sampling on Town Lake corridor. Participated in the Barton Springs Study, Jollyville Plateau Salamander Study, and various routine studies for environmental impact assessment.

Food Server and Bartender at Dan McKlusky's Restaurant

July 1993 - March 1998

Bartender at Armadillo Brewing Company

August 1994 - April 1995

One of the first brewpubs in Austin, Texas, located on historic Sixth Street, closed within its first year.

Server and Lead Food Trainer at Dave & Buster's

June 1991 - July 1993

Food Server and Bartender at Dan McKlusky's Restaurant

April 1989 - June 1991

Bartender and Head Cocktail Server at The Ale House British Pub and Restaurant

November 1986 - April 1989

Writer/Contributor at Beertown Austin

April 2011

Festival Volunteer Coordinator at Austin Reggae Festival

2003

coordinate staffing on all levels to ensure the festival/event's success. I am responsible for recruiting, caring for and organizing all the volunteers for a period of four months prior to the festival, as well as the three days of the event. I am also responsible for the development of volunteer information, recruitment, screening, placement, orientation and recognition of volunteers as well as communicating to festival organizers and stage manager to help them organize and inform their individual area volunteers. My skills and experience include: o extensive experience working in the volunteer sector o good communication skills, utilizing email and social media o effective scheduling volunteers for all aspects of the process o efficiency in directing and lead volunteers, and delegating to shift leaders o clear communication with staff from Capital Area Food Bank, our partner and charitable recipient, as well as festival organizers and stage manager to assess needs for their areas

Senior Contributor/Writer/Photographer at Slackerwood.com

June 2009

Write for Austin-related film Web site and blog, covering local productions, conferences and film festivals, including reviews, interviews, and photo essays. Curator for Austin Film Society ShortCase, a short film series. Member of Austin Film Critics Association.

Founder and Owner at Beakers and Brew

2011

Consultant for water quality assessment, water analysis, water treatment, and technical education for small scale craft brewers and homebrewers. BREWING KNOWLEDGE AND SKILLS Volunteer as brewer's assistant at local brewpub and breweries. Assisted in start-up and growth of Black Star Co-op, the world's first cooperatively owned and worker managed brewpub. - Coordinated beer socials for 300+ attendees, adhering to Alcohol, Tobacco Tax and Trade Bureau (TTB) and TABC requirements. - Recruited new member-owners through tabling events, phone calls and promoted member linkage. - Hired first two employees for the Workers Assembly, headed leadership development; developed and conducted board training. Serve on the AHA Governing Committee: - Support AHA GC sub-committees including Research and Education Fund, Web, and Zymurgy content. - Recruit new AHA members in Central Texas as Evang-ALE-ist at local homebrew club meetings and breweries' tour days. - Award-winning homebrewer and member of the Austin Zealots, 2010 and 2011 Lone Star Circuit's Homebrew Club of the Year. - Hosted beer styles tastings and technical session on water for Beer Judge Certification Program (BJCP) exam study group of 20+ homebrewers. - Nominated for 2010 and 2011 FRED Award for leadership in homebrewing, making significant contributions to the beer community and introducing new enthusiasts to the craft of homebrewing. Volunteer as Texas Alcohol and Beverage Commission (TABC) certified server and general support at local breweries for tour days and special events ranging from 300 to 4000 attendees. Co-organized the Texas Craft Brewers Festival in Austin, Texas in 2004-2005 and 2011-2012 as volunteer coordinator. Judge in local/regional BJCP sanctioned homebrew competitions.

Director of Technical Sales and Licensing, Southern Region at BESST, Inc.

April 2013

Offer technical assistance for groundwater problems through water profiling that provides localized data with the use of minimally invasive, lower cost alternative technologies. BESST is a leading-edge provider of subsurface technologies to the industrial, municipal, environmental, agricultural, oil & gas, and mining sectors worldwide. Our company designs, manufactures, distributes, and licenses groundwater monitoring and pumping products, systems, and services.

Debra Cerda's Education

The University of Texas at Austin

1993 – 1998

Bachelor of Science


Texas A&M University

1982 – 1984

Concentration: Journalism


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